Trusted sources inside the company have told Ars that Apple plans to introduce movies and TV shows to iTunes UK very soon—as in, a couple of weeks. Things are apparently all set up and ready to go, so it's just a matter of flipping the switch after the dull roar has died down about today's Apple event. - via Ars Technica
It can't be soon enough, I've been waiting for this since October 2005. Without those movies and TV episodes the Apple TV, while available in the UK, is a door stop not a functional product...
The question you have to ask yourself is, why this long?
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